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Gay dating app SCRUFF ditches ‘malicious’ programmatic advertisements

Gay dating app SCRUFF ditches ‘malicious’ programmatic advertisements

Its CEO stated your choice shall price the software revenue into the short-term, but enhance consumer experience.

GBTQ app that is community-based has ditched programmatic marketing in a bid to guard individual privacy.

The CEO and co-founder, Eric Silverberg, said that more than the last many years advertisements put by businesses like Bing AdMob and Twitter MoPub have “become unimportant, deceptive, and perhaps harmful.”

“Though this choice will cost SCRUFF revenue in the short-term, we still find it the proper long-lasting choice since it produces top experience for the community,” Silverberg told Campaign United States. Continue reading “Gay dating app SCRUFF ditches ‘malicious’ programmatic advertisements”